cv

Brand Consulting and Business Development - Marketing & Communication - blogger : lecolibridefanny.com
code SR-CH-201610-915 on geneve.enligne-ch.com en Suisse

Business development and marketing leadership expertise with a results-driven focus acquired in the international fashion and cosmetics sectors. Creative intuition with a sharp analytical mind, hands-on with an entrepreneurial mindset. small to large corporate organisations

MME St... R...

...

GENEVE 1207 Ch

Expertise :

In the following industries:
Marketing - Brand development - Distribution & Shopping experience - Digital

Fields of practice:
Strategy, Marketing, Communication - Digital

Management teams your interventions may concern:
Direction Générale Direction Marketing Direction communication

Types of interventions:
Tous types d'intervention. A définir en fonction des moyens et des enjeux du client.

Training courses attended:
wemarketing certification - 2015
L'ecole van Cleef & Arpels - 2013-2015

Education:
Bac +5 - Baccalauréat Maths sciences - Ecole Supérieure de commerce de Rouen


Others

Led training courses:

Computer skills:


Languages: En 0 0

Some references:
LVMH - Nude skincare - Sephora - Alpeor

Presentation sheet cretaed / updated on: 2016-10-05 15:00:16

pdfClick here to edit the CV in PDF
(Anonymous)

Presentation


From creative branding
to sustainable business



…Take
your ideas to the next level

Building a
distinctive brand equity
and launching innovative
products and designs in luxury, fashion and cosmetics
for a sustainable
business.



…Partnering
for sustainable and distinctive branding

In many businesses, branding is often limited to
promoting new product launches. Access to a Branding Partner can help you
take your business to the next step.

Our
mission is to advise
and help
small to medium sized companies in designing sustainable and
distinctive
brand strategies including business plan, with a focus on marketing,
communication (including digital) and innovation.




…Your
Partner

Creative
intuition with a sharp analytical mind
Hands-on
with an entrepreneurial mindset
Multi-environment
from start-ups to large corporate and family business driven organisations




…A service
portfolio addressing your branding needs

Our expertise covers the full range of branding
related experience, ranging from market research to launch package and
innovation for building a sustainable long term business.

Depending on your business needs, our assignment
may leverage one or more of the areas of expertise below:




v
Market research and
analysis

- market research and analysis, context, trends, consumer insights

v Brand platform

- brand positioning with
competitive mapping

-
brand vision, DNA, brand codes,
brand values and brand story

- Imagery

v
Product development and mix marketing

- product development planning

-
packaging design and development suppliers search

-
formulation and fragrance development,
ingredients choice and story, and suppliers search

- price positioning

- product name, copy and claims

-
product P&L, cost of goods



v
Launch package

-
sampling, education, press launch, visuals


v Retail

- distribution strategy, shopping experience, merchandising

v
Digital strategy and social media

-
Webmarketing strategy, competition
watch, social media, Google Adwords, google analytics, Blogs (wordpress), e-commerce,
email marketing, writing for the web

v Innovation

- innovation process

- consumer insights search and
analysis

- competitive market watch

-
ideas/ products search via
suppliers, exhibitions



…We leverage your resources



We follow a pragmatic, creative and collaborative approach. We leverage your internal resources and business knowledge, and draw
on our extensive operational experience. We deliver concrete solutions – aware
of your time and budget commitments.

We are ready to work with you in any ways than
suit your business needs, whether on a project basis or on an interim
management basis.

pdfClick here to edit the CV in PDF
(Anonymous)
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